To: Stock Farmer who wrote (48100 ) 10/19/2001 12:37:13 PM From: Pirah Naman Read Replies (1) | Respond to of 54805 John: In the pleasant world of homogeneous behavior, one can apply Vanilla rules of thumb to an existing business and ballpark future profits; then apply a Vanilla estimate of future-risk; then discount to present value. Which for a given company will result in a Vanilla valuation. Without question, if one applies Vanilla criteria to the evaluation of a Gorilla then yes it will be undervalued. I have two points on this. I think you meant to say that applying such criteria to a Gorilla will make it seem overvalued. However, all four "silverbacks" I have seen undervalued in the mid to late 90s. Now maybe I have misinterpreted you, in which case this point isn't for you. Also, maybe what you term vanilla doesn't apply to a method I might use. Anyway... The second point is that most people participating in the equity markets do not perform any sort of valuation. If they are not performing any valuation, then if the GGs thesis were true, i.e., the market always undervalues and underestimates Gorillas, then it would be better stated as "a pricing inefficiency exists with most company's stocks, and that inefficiency tends to be more pronounced for Gorillas." Now it may be true that generally that inefficiency favors the Gorilla investor, but if people are not acting on the basis of valuation, then they can and at times will be just as "irrational" in their pricing on the optimistic side as they (supposedly usually) are on the pessimistic side. As for the methods, a couple more points. One could merely wait until a Gorilla can be positively identified before investing. While one would miss out on the early thrill ride, one would still have the opportunity for above average returns with reduced risk - a central concept to the GG. Conversely, and this supports what Cha2 has been bringing up, if one chooses to invest before a Gorilla can be positively identified, a basket reduces the risk. This could be demonstrated mathematically or simply reasoned out. However, perhaps in search of those "stellar returns" that concept has been abandoned in favor of trying to pick the Gorilla winner early. Months ago this was prominent on this thread, with debates/discussions raging over how some markets "have" to play out. First, they don't have to play out any certain way, despite the writings of any seer. Second, if they really did have to play out a certain way, that would probably be sufficient to substantially reduce pricing inefficiencies and thus the potential for the sought after stellar returns. This method does conflict with GG principles, which are very much reactive as opposed to anticipatory. - Pirah