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Strategies & Market Trends : The Residential Real Estate Crash Index -- Ignore unavailable to you. Want to Upgrade?

To: Lizzie Tudor who wrote (39169)	8/26/2005 1:04:17 PM
From: Jim McMannis	Read Replies (3) \| Respond to of 306849

RE:"those monstermobiles they were building were a bit too much." They built what people wanted. RE:"And what was the backup plan? Answer: there wasn't any" That's where they always go wrong. What is the homebuilders back up plan?

To: Lizzie Tudor who wrote (39169)	8/26/2005 1:31:01 PM
From: TH	Read Replies (1) \| Respond to of 306849

LT, I worked very hard on the 1994 Ford electric car. The company I worked for was on board and willing to commit to the project, even if we did not make full margin. The PR and positioning for future were the bones we were after. We supplied a major interior component (with about 150 separate parts) and we were told to make it extremely light, but in compliance with FMVSS safety standards. Our company had the leading R&D department in the global industry (we were 1/2 Japanese, go figure!) and they embraced the challenge. About a year into the program Ford shut it down. Reason? Gas is so cheap this makes no sense. Ford is looking about 20 minutes into the future. GT TH