To: Eric L who wrote (53976 ) 7/29/2006 11:16:57 AM From: Mike Buckley Read Replies (8) | Respond to of 197253 Eric, I haven't posted in a long time, probably years, but I do follow the message board daily. So, I'm going to pipe in on the discussion of Qualcomm's value chain. For me, it's probable that the relative strength of Qualcomm's value chain is increasing in WCDMA, decreasing in CDMA, and that the net overall effect is an increasingly stronger total value chain. I continue to agree with you that the CDMA and WCDMA value chains should be examined separately. For me, there is an important distinction: Though Qualcomm's control of the CDMA value chain is much stronger than over its WCDMA value chain, the realistic opportunity provided by its WCDMA value chain is much larger than its CDMA value chain. The net effect is an increasingly important value chain. I don't believe customers' earnings in and of themselves are a valid benchmark of the strength of a value chain. As one person implied, we need to determine the causes of earnings trends before concluding anything about them. As just one simple example, if the world economy goes into a recession that causes the total earnings of Qualcomm's customers to decrease, that cause-and-effect scenario is not an indication of a weakening value chain. Similarly, if macro economics cause all of its customers to enjoy increasing earnings, that is not an indication of a strengthening value chain. The single strongest evidence for me of Qualcomm's strengthening value chain is exactly what Jim Mullens repeatedly mentions -- the number of end users that will increase as WCDMA adoption spreads throughout the world. In fact, were it not for that significantly important part of the value chain, I wouldn't be a long-term investor in Qualcomm. You mention that Nokia is not a valued member of Qualcomm's value chain. I wish it were a more valued member but, for me, to say that it isn't a valued member doesn't stand up to scrutiny. If it were not a valued member, Qualcomm wouldn't be working so hard to renew the agreement that expires next year. The "hefty royalties" that you mention paid by Nokia to Qualcomm make it a valued member. Conversely, Nokia is working so hard to negotiate a renewed agreement because part of its revenues depend on Qualcomm's success. Otherwise, it would walk away from the current agreement. We won't see press releases from Nokia indicating their gratefulness for Qualcomm's success, but in the vernacular of value chains, Nokia is silently grateful. That's Value Chain 101 (not implying in the slightest that you don't already know that). I'm surprised that there hasn't been a lot more discussion about the potential impact of the upcoming ITC ruling with regard to the strength of Qualcomm's value chain. I dismiss the nay sayers that seem to ignore the importance of the recommendation given by the Court's attorney that went against Qualcomm. I've been an investor in the past in companies on the receiving end of similarly adverse recommendations. The recommendation itself clearly weakens the company's control over the value chain just as I believe has happened now with Qualcomm. Moreover, I've been told that much more often than not, the Court ultimately follows the recommendation. (Whether that statistic is true, I don't know.) If the Court does rule against Qualcomm, Qualcomm's control over its value chain will definitely be weakened. Those are just my thoughts after being a lurker for a long time. I doubt that I'll participate in any extended discussion about this, so please don't be offended if indeed this is my one and only post on the subject. Instead, be grateful. :) --Mike Buckley