To: unclewest who wrote (834 ) 5/24/2007 11:53:50 AM From: cnyndwllr Read Replies (2) | Respond to of 4152 "The why is obvious. Our PSYOPS and Civil Affairs units have been under constant reorganization for over two years including two major shifts in command structure. " I wish it was as simple as bureaucratic ineptitude but I'm afraid the problem lies much deeper. Along with the problem of placing unnuanced, westernized thinkers in charge of such operations, we have the major, virtually insurmountable, problem that the people we're selling to are not buying what we're selling. And it's not the way we wrap the message, it's the message itself that they're rejecting. Another major problem is that we long ago oversold the "good" we were offering and the "bad" the other side offered, thus losing an immense amount of credibility. One of the news articles last month referenced one of our "good news for Iraq" articles that was published. It had a picture of Iraqi soldiers manning a checkpoint in a Sunni neighborhood. The intent of the publication was to imply that the Iraqi army was protecting the Sunni population. Unfortunately, the Iraqi army soldiers had graffitied their checkpoint with the name of the ancient Shiite religious cleric who had incited the centuries long conflict between the Shiite sect and the Sunni sect. The message was clear; Shiite Iraqi army soldiers were thumbing their noses at the Sunnis they were supposedly "protecting" from sectarian violence. I thought that illustrated the dual levels of the problem we're facing. First, we were too stupid to recognize that our message conveyed the opposite of what we intended to convey. That was particularly ignorant since the main issue they were addressing was Sunni/Shiite strife. The bigger problem, however, was that the reality wasn't that the primarily Shiite Iraqi army wasn't seen as adequately protecting the Sunnis, the main problem was the the Iraqi/Shiite forces WERE NOT adequately protecting the Sunnis. You can't paper over that problem with "good news" propaganda. It's the same principle as waging a campaign to deny global warming, or claiming that victory is just around the corner in places like Iraq or Vietnam, or claiming to be winning the "war on terror," or pledging to "stay the course until we win." I agree that our efforts have been dismal but even effective propaganda must have it's genesis in reality and truth or it will fail. And when it fails it will destroy what truth it held as well as exposing the many falsehoods. You can't paint a car with a bad engine and expect it to get you from here to there. And that's why you sometimes need to junk that car. Ed