To: i-node who wrote (437578 ) 12/2/2008 6:57:41 PM From: Alighieri 1 Recommendation Read Replies (2) | Respond to of 1573852 I know you think it is a marketing problem. After all, when the only tool you have is a hammer, everything looks like a nail. But those of us who understand the bigger picture don't have to blame marketing for all the industries' woes. The reality is that marketing IS a part of the problem long-term, but the immediate crisis is CAUSED by the labor unions. One last time...let's assume for a time that I buy your argument, and you magically made the unions disappear, and that resulted in a "level" cost field, their business model is shit. It is too tactical...let's take Nissan as an unscientific case study. Until a few years ago Nissan was in a world of trouble. Their line up was stale and unprofitable. They had taken on a lot of debt and they were losing market share to Toyota and Honda. Then they hired Carlos Ghosn, former CEO of Renault, with which Nissan had an alliance. Nissan was profitable within a couple of years. He promoted development of a new line of cars like the Altima and Maxima...very successful cars. They developed a 3.5liter engine that is unbelievable. They use it in all their cars...they tune it to >300hp for the 350Z and Infinity G series, and they tune it down to 260Hp for the Murano. I have one...it purrs like a a kitten and judging by my experience, it will go 200K miles no problem. I have 80k now, and I have never had to service it beyond oil changes. It is amazing..it sounds brand new after 80K miles. That's what wins man. This guy took a company that was sinking and turned it around. The same company...same workers, etc...it can be done, but it takes the right leadership and the right business plan, the right relationship with workers, suppliers, yada yada yada. PS: GM tried to hire this man and failed. Al