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Technology Stocks : Apple Inc. -- Ignore unavailable to you. Want to Upgrade?

To: Edward Boghosian who wrote (5816)	11/1/1997 3:27:00 AM
From: Hippieslayer	Read Replies (2) \| Respond to of 213173

Edward, It's not just Apple's management that's blown it on the advertising front. It also their advertising agency. I believe Apple just switched to Chiat Day in Venice, Ca. They are as much to blame as well. Besides, how many ad agencies has Apple gone through? Apple just doesn't know how to advertise, plain and simple.

To: Edward Boghosian who wrote (5816)	11/3/1997 11:50:00 AM
From: RJC2006	Read Replies (3) \| Respond to of 213173

<<We(Americans) are impressed by people in authority, especially in the business world and we think they know it all. Apple is one example of management not knowing what it is doing or has been doing.>> Well, I am not going to harp on the context of the ad anymore but in the example of IBM's THINK campaign I would bet you bottom dollar that this was done in conjunction with a myriad of product ads. That seems to be the way these "theme" ads have any chance of working. As I said, the competition hits at the general public using product based advertising. What Apple product do you think of with their current strategy? Likewise, what product do you think of when you think of Intel's ads? I wouldn't mind jumping in to Apple as a long term hold but it seems that there are some insurmountable obstacles.

To: Edward Boghosian who wrote (5816)	11/4/1997 2:18:00 PM
From: RJC2006	Read Replies (3) \| Respond to of 213173

Just for grins. Today's Wall Street Journal publishes an Apple response to many grammarians questioning of the Apple slogan "Think Different". Apparently many educators have questioned the advertisement as not containing the proper use of language. It seems that Think Different would be grammatically correct as "Think Differently". The Apple spokesperson went on to say the following: "The word 'differently' being an adverb, would communicate an unintended message. It would tell the reader HOW to think" says the note. It adds that in the slogan, the word "different" shouldn't even be treated as an adjective, as it usually is, but as a noun. "Because 'different' is not a modifier but a 'thing', the message of the tagline now tells us WHAT TO THINK ABOUT, rather than HOW to think." The story also made note of the fact that Apple caters a lot to the educational community.