To: Mohan Marette who wrote (44117 ) 1/6/1998 9:49:00 AM From: greenspirit Read Replies (1) | Respond to of 186894
Good Morning Mohan, Article...Intel launches Java-based Internet design tool... January 6, 1998 Electronic Engineering Times via Individual Inc. : Chandler, Ariz. - Intel Corp. has consolidated several of its massive product- information databases into a single Web tool for design engineers. The Java- based "Product Selector" also moves the chip giant closer to offering its development community a viable way to purchase Intel products over the Internet. Product Selector (apps.intel.com/product_selector/index.asp)gives design engineers the ability to quickly research more than 1,600 Intel products to find the best fits for specific design requirements. It also links users to Intel- authorized distributors for price, availability and ordering information. "As a first launch, this is a pretty bold move for us," said Sandra Morris, director of Intel's Internet Marketing and E-Commerce division, who found that gearing Product Selector as an extranet-an intranet that includes a company's outside business partners-was the logical next step in Intel's Web strategy. "We've taken care of the process of thumbing through the [print version] databook by speeding it up with this tool," said Clif Purkiser, manager of the company's Internet Product Marketing Group, who added, "the next step is the purchasing part, that's the piece of the puzzle we're going to solve next." The selector's parametric database includes detailed technical specifications on Intel's embedded processors, controllers, flash-memory devices and motherboards, with more categories to come. "Once a designer prioritizes his features-say for a motherboard-it will come back and give you the top five or six that match his parameters in sequence, which are also highlighted," Morris said. Designers can then grab data sheets or any technical information that Intel has available for that product, such as white papers. Alternatively, they can link to a "middle " page that lists all the distributors participating in Product Selector's linking program. Product Selector was a year in the making, and found Intel bypassing related Java tools and services available, opting instead to have its engineers create a proprietary model. Intel chose Java for its cross-platform benefits as well as for its broader parametric capabilities. An HTML version of the site is available, but the Java version lets the user dynamically prioritize among multiple parameters. Products can be searched by type or part number. In addition, a keyword search can scan the parametric database for products relevant to specific industries such as cellular phones, digital cameras or printers. Intel thinks Product Selector could become a key to shaving weeks off the preliminary design cycle. "One of the areas we're going to improve on is to better integrate with the distributors," Purkiser said. "We want to make it completely seamless, so when a designer clicks on a part number on the Intel site, and then gets transferred to the 'disti,' there will be some intelligence there. We haven't implemented that yet, but we're working with our major distributors-about a dozen of them." Future versions of Product Selector look to bring Intel deeper into the e- commerce picture. "Over time, a designer will end up at the right place on a distributor's Web site with a part number, ready to do business," Morris said. She did add that disparate e-commerce methods among Intel distributors will be the main sticking point for building Product Selector into a viable e-commerce mechanism. "Things are going to change," Morris said. "We need to create generic solutions that can plug in to our distributors' own e-commerce solutions, and they all need to learn too. But there's a lot of key information that we can get out to the developer by putting this online now rather than waiting." ______________________________________________________________________ Have been enjoying all your links, Thanks! Michael ÿ