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Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: Ben Antanaitis who wrote (45093)	1/23/1998 4:40:00 PM
From: Zakrosian	Read Replies (2) \| Respond to of 58324

I didn't see it, but I'm not impressed by your description. I just got a computer with a 5gb hard drive a year ago and I don't think I've created enough files to fill 2 3.5" floppies, if that. I don't have "stuff" I need to store. I hope at least some of the 100mm they plan on spending is directed to telling me why I should have a Zip drive (my guess, however, is that I'll get a Jaz drive when Buz is finally available).

To: Ben Antanaitis who wrote (45093)	1/23/1998 4:44:00 PM
From: E. Graphs	Respond to of 58324

Ben, Good summary. You caught it all. I liked the funny dog. I hope they run it in Europe. They'll enjoy it over there. E

To: Ben Antanaitis who wrote (45093)	1/23/1998 5:19:00 PM
From: Mel Boreham	Read Replies (2) \| Respond to of 58324

Ben, thanks for the info on the new Super Bowl ad... I just saw their older "Big Plane" ad on CNN cable here in Panama today at noon. That was a 1st for me to see an Iomega Zip ad on CNN. Will be looking to catch the new ad this Sunday just before, during and after the finish of the SB. This day will go down in the record books that's for sure! Wow, what volume... and it was good to see that IOM closed on an up trend at least. A number of us have been here before and have lasted it out. So here goes another 6 months to a year of waiting, but at least this time if and when IOM gets moving we longs will have twice the leverage on any upside moves... but its a double edged sword... it hurts twice as much on such a slide as we have just experienced. I think KE is doing the right thing. We all knew that we needed more advertizing, and now we will have it. One can intellectualize all you want about this decision, but until you try it you will never know just how the public will respond to such a campaign... Sounds like they are on the right track... Will be looking forward to the release of Buz, Jaz II and Clik! later on this year. I am trying my best to keep focused on this and not look about at the bloody carnage that surrounds us today... My best to you and the rest of the IOM thread... Mel