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Non-Tech : Any info about Iomega (IOM)? -- Ignore unavailable to you. Want to Upgrade?

To: Neil_L who wrote (45228)	1/23/1998 11:29:00 PM
From: Gottfried	Read Replies (1) \| Respond to of 58324

Neil, >Wouldn't it have been ok to say that they were stepping up their consumer awareness campaign, spending ~$15mm this q on advertising with the campaign continuing into the year if successful?< Yes. Or, better yet, don't give a figure and just say advertising will be stepped up. Then, after it has succeeded, nobody will question the expense. GM

To: Neil_L who wrote (45228)	1/23/1998 11:33:00 PM
From: Brendan2012	Read Replies (2) \| Respond to of 58324

>>Wouldn't it have been ok to say that they were stepping up their consumer awareness campaign, spending ~$15mm this q on advertising with the campaign continuing into the year if successful? He could have updated us in 3 months on the progress and future spending as the campaign progressed.<< Yes, that would have been so much better. KE is no great spin doctor, and never has been. In the past it hasn't hurt us, but now it has. IMO, he made the ad campaign look like too much of a gamble and really seemed to overly emphasize the risk involved. However, I don't think it's necessarily a bad thing to keep a conservative tone during the conference calls. The last thing this stock needs is more talk of it being hyped up. Overall, while KE's negative spin was not good for us, I thought he sounded conservative and truthful. I think the analysts are misinterpreting his statements to a large degree. Also, I guess that in the end it's better for the CEO to have been overly negative than overly positive in forward looking statements.