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Strategies & Market Trends : ajtj's Post-Lobotomy Market Charts and Thoughts -- Ignore unavailable to you. Want to Upgrade?

To: ajtj99 who wrote (46315)	12/9/2021 10:15:08 PM
From: ajtj99	3 Recommendations Recommended By Lee Lichterman III Lou Weed robert b furman Read Replies (2) \| Respond to of 96717

Another thing I insisted on in our products that carried a lifetime warranty was when an end user was using a product that was clearly not up to the quality of their use, I mandated we upgrade them to a product that matched their use on any warranty returns. I've never heard of anyone ever doing this since. To me, it was just good business. It was easy to keep a customer. It was far easier to lose one. I always took the long view on this stuff. If someone had a good experience with you, they'd tell 5-people about it, and you had potentially 5 new customers in addition to the one you retained. The opposite was also true. It cost very little, but the brand loyalty it could create went a long way. Also, I never wanted someone to have a product that didn't meet their expectations. I always wanted them to end up with something that did.

To: ajtj99 who wrote (46315)	12/9/2021 11:03:40 PM
From: Lee Lichterman III	Read Replies (2) \| Respond to of 96717

I know they do that but to me, it's not worth the few pennies they save in cost vs the reputation, especially if the consumer remembers. 1950s Maytag washers last forever. When I got divorced, I bought a used old Maytag set. It lasted and lasted and as a bachelor, I didn't care about style. Remarried and new wife wanted a modern set so we got Kenmore elite. That set was like an AR rifle. I could take it apart and put it together blindfolded because it broke so often. I finally replaced it and blew it up for vengeance. I'll never own a Kenmore anything again. I bet the old Maytag set is still going. In the military, we upgraded our system and we were having what I considered a lot of issues. I was talking to the Boeing rep and he was defending it. He said the military specs said it had to have 80% reliability and so they designed it for 81%. I asked him why they didn't shoot for 100% and he looked at me like I was nuts. I eventually figured out some illegal modifications and the system worked great. -g- I over engineer everything. I've had a few building inspectors comment about my builds. I view it like my old buildings here. I'd rather have someone wondering who built something standing hundreds of years from now and admiring it than cussing as they demolish some trashy collapsing poorly built heap. The old barn on my place was built in 3 phases. The first is all axe cut oak over a hundred years old. You can see the hack marks. It tongue and groove fit. Then they extended it and apparently had a sawmill. Still all old oak for the last two builds. Some of the slats are 2-1/2 wide red oak boards.