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Technology Stocks : Intel Corporation (INTC) -- Ignore unavailable to you. Want to Upgrade?

To: greenspirit who wrote (50645)	3/15/1998 12:36:00 PM
From: Scott D.	Read Replies (1) \| Respond to of 186894

"This begs the question...What will it take to get those millions of homes who have never purchased a PC to take the plunge?" It will take speaking their language. I do not like it, but many US families speak no english. In my neighborhood, spanish is common. Why would my next door neighbor buy his kids a computer that worked in a foreign language? We have spanish radio, TV, newspapers, etc. They would have to pre-install the spanish version of Windows to get these families to take the plunge. Of course spanish is just an example. The same holds true for other non-english languages spoken in the US.

To: greenspirit who wrote (50645)	3/15/1998 5:29:00 PM
From: RumKola	Respond to of 186894

Michael You make some excellent points! Have you contacted INTC's IR to pass on your worthy comments? JDP

To: greenspirit who wrote (50645)	3/15/1998 5:39:00 PM
From: Ali Chen	Read Replies (1) \| Respond to of 186894

<Cheap PCs don't draw new buyers...> The article is most likely wrong. Speaking about "penetration", they did not mention whatsoever whether the second-time buyer buys a second or third PC for his household. Second, they did not say how many of those 35% first-bought machines were of around-$1000 class. Therefore their methodics seems to be seriously flawed, and their conclusions should be wrong. Also, the world is apparently not limited to the U.S. <What will it take to get those millions of homes who have never purchased a PC to take the plunge?> The answer is painfully apparent: the three factors are: i) price, ii) price, and iii) computer education. Ali

To: greenspirit who wrote (50645)	3/16/1998 3:44:00 AM
From: Khris Vogel	Read Replies (1) \| Respond to of 186894

Re: My solution....MARKETING! Intel should get out there and spend some of those billions on an advertising blitz second to none. And it should be targeted Television commercials, radio adds, print and so forth. They should also dump those silly bunnies hopping around and get serious! Does anyone really think those bunnies have caused many people to buy a computer who never owned one before?? Michael, who do you think Intel's direct customers are? It's not you or I, but rather PC mfgrs. While the thought of Intel engineers dancing around to the Ohio Players or Wild Cherry instead of minding the fabs is unsettling, the ads are a successful method of advertising the Intel brand. The purpose here is for you or I to insist only on computers w/ Intel products inside the boxes. While Intel is not marketing it product directly to the public, it does a hell of a lot of advertising w/in the retail channel via its Intel Inside co-op advertising program. When you see a Gateway, Dell, et al ad on TV w/ the phase Intel Inside and the familiar "ding-a-ding" at the very end, that is an ad paid for largely w/ Intel co-op $. I guess what I'm saying is that Intel's job is to market its compenents in the fashion it does, but it's up to the Dells and Gateways of the world to sell you on a computer and their brand in particular. As far as Intel's plans re: creating demand for its products, refer back to the Feb. '97 issue of Fortune, which features excellent articles on Intel and its plans for the future.