To: van wang who wrote (9507 ) 3/16/1998 8:54:00 AM From: Hugues Read Replies (2) | Respond to of 213176
What S. Jobs will do at Seybold
It struck me this morning: there will be important news at Seybold, and it is predictable what it will be.
First, it's obvious that S. Jobs would like to use Tuesday's s opportunity to make an announcement:
- There will be great audience: media VIP, and all the industry's big shots. And it will be relayed to the public
- S. Jobs will demo the 400 Mhz copper IBM machine. But he can't be reduced to the role of another company sales representant. He is not expected to, and he is not the character to. He must add something striking.
So what will it be?
I don't think there should be to many things, as it is diluting the effect, and as MacWorld and the share holder meetings are there to go in details and must be kept with something to say.
What are the candidates ?
- New CEO ? Keep it for the shareholder meeting
- Disney partnership ? Unlikely to be in any finished stage (if ever considerable)
- Apple Media Player Device ? Surely to soon to have any revolutionary concept available. Either poor news or kept for end of the year.
So this leaves us with what everybody is waiting for: the public, the financial community, the software developers.
And that is: The sub 1000$ Mac
This has been called for long, it should not be too difficult to do, it has been hinted by Apple officials that they were working on it, and there have been more precise rumors lately (see www.macosrumors.com)
And to make it complete, it would be bundled with Claris Works 4.0, and filemaker pro 3.0 trial. (Remember Apple reintegrated Claris).
So you have not a computer, you have a complete working solution at a very affordable price.
What will be the effect on the stock price ?
The estimated 98 EPS won't change much, because this product is likely not to generate any additional margin.
However, the PER could improve significantly, going from around 22 today to 28-30 in the next months.
Why? because Apple would be addressing a bigger market, maybe twice the one it is targeting today, including corporate markets, who often don't need much of a processing power for word processing and spreadsheets.
And apart from expanding the Mac user base for developers, this would lead the way to further upgrading. (there is significant more work to be done by Apple on one-to-one marketing)
So, despite the recent rise in stock, I won't realize my gains, and keep them to grow in the next months.