To: Andrew Fenic who wrote (10207 ) 3/27/1998 12:35:00 PM From: X-Ray Man Read Replies (1) | Respond to of 213177
Well, in fact, we didn't take much of a hit from ADBE. Andrew, I completely disagree with your position. I think the analysis ADBE made was disingenuous, as I suppose Vic does, and I am just thankful it hasn't done harm today. First of all, software sales on the platform are often a lagging indicator. Second, since wintel has only recently made forays into the publishing and media market that is ADBE's customer base, I would have expected much faster growth for Windows version than 18%. What ADBE did not want to say, but what their numbers really suggest, is that they are having an overall problem. I would expect an overall continuing shift from Mac to Wintel in their revenue mix, even if the Mac platform was static. The question one has to ask oneself is why is ADBE's overall market shrinking? I have a theory that the anti-AAPL crowd may snear at, but could be true. Rather than increasing overall sales in the publishing and media market, the aggressive attempt to move people from Mac to wintel has instead caused purchasers of software in that field to become more reticent to upgrade or expand until the overall direction is clear. In other words, this market does not want to shed their Macintoshes unless they must, and so the overall market is depressed because purchasers are skittish about making investment in new tools. Just my thoughts, contrarian to what some others might think. If companies like ADBE had not shifted resources away from Mac, for both development and advertising, to PC, surely they would not have seen as large a drop in Mac sales. Does this account for all of it? No, but it shows the possible double edged sword of deciding to push the Wintel side if your customer base has been traditionally Mac. I suspect Quark is going to find the same thing out,too.