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Technology Stocks : ocom breakthrough technology -- Ignore unavailable to you. Want to Upgrade?

To: dhp who wrote (455)	7/3/1998 11:06:00 AM
From: tonto	Read Replies (2) \| Respond to of 994

From the filing dated May 15th, Selling, General and Administrative Expenses. Selling, general and administrative expenses increased by approximately $1.1 million, or 163%, in the three months ended March 31, 1998 to approximately $1.7 million from approximately $662,000 during the same period in 1997. Sales and marketing costs increased and will continue to increase as the Company further facilitates acceptance of its products in the marketplace. Customer support staffing and related costs increased during the three months ended March 31, 1998 compared to the same period in 1997 to support installation activities for systems shipped in the fourth quarter of 1997 and the first quarter of 1998. A non-cash compensation charge of $340,000 was recorded in the three months ended March 31, 1997 and a non-cash consulting charge of $141,000 was recorded in the three months ended March 31, 1998. Increased costs of administrative and finance staff as well as increased professional fees, which increases are a result of the Company's growth, becoming a publicly-traded company and the increased size and complexity of operations, have contributed to the net increase of general and administrative costs. The Company expects to continue to expand rapidly the sales and marketing staff in 1998 in order to implement an aggressive marketing plan during the third and fourth quarters of 1998, which the Company expects will continue to increase costs. Additional administrative personnel will also be required to support the sales and customer service and support activities of the Company over the coming months. OCOM's plan has been thrown out the window. The Company expects to continue to expand rapidly the sales and marketing staff in 1998 in order to implement an aggressive marketing plan They have failed so miserably that the exact opposite has occured. OCOM was listed as the 7th largest percentage NASDAQ loser yesterday in our paper.

To: dhp who wrote (455)	7/4/1998 1:58:00 PM
From: John F. Dowd	Respond to of 994

They are aware of these applications and many more and the prospective customers attendant thereto but they are going about sales as if they were selling Boeing 747's to the government and huge airlines. This product has to be sold by reps who are familiar with the product and telco markets. Interconnects seem like the perfect second tier people. The big campus,enterprise corporate sales should be handled directly. But somebody has to pick up the telephone and say Hi! I am from OCOM I'd like to sell you the world's best and cost effective video conferencing system. The beauty of this product is that it is virtually a no brainer to install once you understand the inbound telephone cabinet. These guys just have done a lousy job of spending and spent money the way some people spend money when they get too much too soon. It is a great product. JFD