[Alpha/NewKidCo competitor] (NYSE:TLC) announces PC/MAC Elmo...
'Elmo's Reading: Preschool & Kindergarten,' Newest Hit Title in Sesame Street Deluxe Learning Series, Launches Just in Time to Help Preschoolers Get Ready For School
CAMBRIDGE, Mass., June 14 /PRNewswire/ -- "Creative Wonders, a division of The Learning Company, Inc. (NYSE: TLC - news), a leading provider of educational software, today announced the release of ''Elmo's Reading: Preschool & Kindergarten.'' Developed by Children's Television Workshop, ''Elmo's Reading'' is the follow-up title to the #1 selling preschool CD-ROM product of 1997 ''Elmo's Preschool.'' The comprehensive two CD-ROM set develops Preschool & Kindergarten reading skills and helps to build a strong foundation for early reading success. Designed for children ages three to six, ''Elmo's Reading: Preschool & Kindergarten'' is now available on Windows and Macintosh for an approximate street price of $34.95...''We are pleased to be working with Children's Television Workshop to launch 'Elmo's Reading,' the first title in Creative Wonders' 'Sesame Street' line to be released under The Learning Company umbrella,'' said Andy Young, vice president of product marketing for The Learning Company, Inc...Children's Television Workshop (CTW), which recently announced a joint venture with Nickelodeon to launch NOGGIN, the first-ever entertaining educational television network for kids, is a not-for-profit company using media to educate and delight children and families worldwide. Its expertise encompasses programming for traditional and new media, as well as publishing, product licensing, and community outreach. Best known as the creators of ''Sesame Street,'' CTW programming has been enjoyed in more than 140 countries, including 18 indigenous co-productions reflecting local languages, customs and educational needs. CTW's programming roster also includes ''Big Bag,'' ''The New Ghostwriter Mysteries,'' Ghostwriter,'' ''3-2-1 Contact,'' ''CRO,'' ''Square One TV,'' ''Encyclopedia,'' ''The Electric Company,'' ''Dragon Tales,'' ''Show and Tell Me'' (the later two in development). CTW also published six magazines: Sesame Street Magazine, Sesame Street Parents, Creative Classroom, Kid City, Contact Kids and Padres de Sesame Street. CTW can be accessed through its home page: www.ctw.org.
Creative Wonders, a division of The Learning Company, Inc., publishes and markets educational software for children that inspires them to learn and grow. Well-known brands owned and licensed by Creative Wonders include ''Sesame Street(R),'' ''Madeline(TM),'' ''Schoolhouse Rock(R)'' and ''The Baby-sitters Club(TM).''
The Learning Company, Inc. develops, publishes and markets a family of consumer software brands that educate across every age, from young children to adults. The company's products are sold in more than 23,000 retail stores in North America and through multiple distribution channels including school sales, online, direct marketing and OEM. The company also develops, publishes and distributes products internationally through subsidiaries in France, Germany, the United Kingdom, Holland and Japan, and with distributors throughout Europe, Latin America and the Pacific Rim..."
source: © 1998
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