To: J Fieb who wrote (34841 ) 8/2/1998 2:55:00 PM From: John Rieman Read Replies (1) | Respond to of 50808
More fat pipes needed..............................mediacentral.com Making Internet/TV Content Seamless By Jim Barthold The TV and computer industries have teamed up on a way to blend bits of the Internet into TV programming, a move designed to accelerate the development of next-generation TVs. In a rare, probably unprecedented show of cooperation, a cross-industry group has formed the Advanced Television Enhancement Forum (ATVEF) and drafted an enhanced TV specification. The goal is to give networks and studios a standard way to add text, graphics and other information to programming. Enhanced TV is an interactive format that lets viewers access additional layers of information hidden within the broadcast. For example, an enhanced airing of a sporting event would let viewers browse statistics, call up replays or order team merchandise. In the past programmers have struggled with several different ways of combining TV with data and as a result they've been slow to work with data. In turn, consumer electronics companies haven't built the ability to receive data into their products. "The adoption of this specification by the industry means ... the ability for platform providers to create decoding and display equipment capable of being used in a variety of areas - over-the-air television, cable television, direct-to-home satellite, Internet terminals," said Jay Schneider, VP-engineering and technical development for Discovery Communications Inc., one of 14 founding members. With this kind of specification, consumers can be certain that the decoding products they purchase will receive and display all enhanced programming, he said. "It's just natural," added Steve Guggenheimer, Microsoft Corp.'s group product manager-digital TV strategy. "The same way you have to have HTML (Hyper Text Mark-up Language) and scripting and other things as a standard for the Web, even though people compete on the implementation browsers, you have to have a standard in terms of interactive programming in order for everybody to move forward with it." Microsoft and Intel Corp. have been major proponents of enhanced TV and the ATVEF members include Discovery; CableLabs; CNN; DirecTv Inc.; The Walt Disney Co.; Intel Corp.; WebTV Networks Inc. (with Microsoft); NBC Multimedia Inc.; Network Computer Inc. (NCI); Tele-Communications Inc.'s National Digital Technology Center (NDTC); Public Broadcasting Service (PBS); Sony Corp.; Tribune Co., and Warner Bros. Other companies joining ATVEF as "early adopters" include Cable & Wireless Communications plc.; Digital Renaissance; E! Entertainment Television; The Fantastic Corp.; Hitachi Ltd.; Macromedia Inc.; Mixed Signals Technologies; National Geographic Ventures; Sharp Corp.; The Weather Channel, and Wink Communications Inc.