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To: Paul Engel who wrote (62769)	8/19/1998 11:14:00 AM
From: gnuman	Read Replies (2) \| Respond to of 186894

Paul E. re: <They will be of zero value in converting the non-PC households to PC households.> Think you should read the 10 page ad Apple is running on iMac. It's targeted directly at non-pc households wanting to get on the net. Classy ad, and the early reviews are they are accomplishing this goal.

To: Paul Engel who wrote (62769)	8/19/1998 12:13:00 PM
From: L. Adam Latham	Read Replies (2) \| Respond to of 186894

Paul: Re: They (Apple) will be of zero value in converting the non-PC households to PC households. Most of these homes are non-technical/non-professional and a "Yuppie iMAC" ain't gonna cut it with those folks. Many colleagues and friends my age (30's) have PCs at home. A few of these yuppie-types may buy an iMAC because it's new. The people that don't have computers include: my mother, my aunt, my grandmother, another aunt, and many other retired people we know. Are they going to buy a neon-colored see-through plastic computer and put it in the middle of their traditional homes with their china cabinets and antiques? I doubt it. Adam

To: Paul Engel who wrote (62769)	8/19/1998 12:48:00 PM
From: Harry Landsiedel	Read Replies (1) \| Respond to of 186894

Paul Engel. Re: "Apple does missionary work,all right, but they target the "elitest" class." I agree that Apple's approach is sophomoric. Nevertheless, I'm not so sure the "target" or the advertising will be the determining factor. I believe it will be a combination of "perceived need" matched with "simple/economic" solutions. If Apple can provide them, they, along with others will get people to become computer owners. I still don't think computers are easy enough to use for the average person, and that will hinder penetration. HL