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Politics : Formerly About Advanced Micro Devices -- Ignore unavailable to you. Want to Upgrade?


To: Scumbria who wrote (37473)9/25/1998 5:09:00 PM
From: Joey Smith  Read Replies (1) | Respond to of 1571964
 
AMD, for instance, is gaining market share but
profits could remain elusive. AMD's chairman Jerry
Sanders has said that AMD needs to get to the point
where its processors have an average selling price
of at least $100. McCarron, however, said that he
estimates that AMD's current average selling price
is around $80 to $90, the same place it was last
quarter when AMD reported a financial loss.


Low-cost chip war
intensifies
By Michael Kanellos
Staff Writer, CNET News.com
September 25, 1998, 12:35 p.m. PT

Like two late-night TV pitchmen, Intel and
Advanced Micro Devices will both be vying for the
right to say they will not be undersold when it comes
to low-cost processors this fall.

Intel is expected to cut prices on its Pentium II and
Celeron processors
October 25, a move that
will be followed by price
cuts on AMD's K6-2 and
K6 processors in the
same week.

When the dust settles,
Intel's 333- and 300-MHz
Celeron chips with
integrated cache memory
will be selling for $160
and $139, respectively, according to sources.

AMD's K6-2 and K6 chips, meanwhile, will sell for
25 percent less or lower. AMD typically releases
wholesale prices for its chips that are 25 percent
cheaper than Intel's products. But AMD chips
typically sell for even less than that.

Interestingly, its processors are often available at
retail for less than the official wholesale posted
price. K6-2 chips will compete against the Pentium
IIs for pricing while the K6 chips themselves will be
priced against the Celerons.

AMD processors often appear in sub-$1,000 PCs.
For example IBM offers an Aptiva consumer model
E2U for $899 at retailers such as CompUSA. IBM
also sells fully-configured systems with AMD
processors, such as the Aptiva model E3U around
the $1,000 price point with faster AMD processors.

Meanwhile, National Semiconductor's Cyrix arm
continues to deliver ultra-low-cost chips. South
Korea-based emachines is slated to come out with a
$399 PC next month based on a Cyrix chip. Also,
Microcenter is already selling a $399 PC with a
Cyrix processor.

In addition, price erosion at
the low end of the market
acts like gravity for
higher-end chips. Intel's
new Katmai chip, a
processor designed for
performance PCs coming
in the first quarter of 1999,
will debut at under $600,
according to sources, a
relatively low price point
for a new Intel chips.

AMD, for its part, will be
releasing a 400-MHz version of the K6-2 in the
fourth quarter, and the company may even be able to
eke out small volumes of its next-generation K6-3
chip--which comes with integrated "secondary"
cache memory for the first time--before the end of
the year, said Dean McCarron, principal analyst at
Mercury Research.

Prices haven't been confirmed, but they will likely be
low. "If anything, it's Intel keeping up with AMD at
this point," McCarron said.

While these price cuts are good for users because
they lead to lower-cost PCs, the endless rounds of
one-upsmanship are taking a toll on manufacturer's
balance sheets.

AMD, for instance, is gaining market share but
profits could remain elusive. AMD's chairman Jerry
Sanders has said that AMD needs to get to the point
where its processors have an average selling price
of at least $100. McCarron, however, said that he
estimates that AMD's current average selling price
is around $80 to $90, the same place it was last
quarter when AMD reported a financial loss.


Intel has not been spared either. The company is
expected to report a rise in revenues for the third
quarter compared to the second quarter and the
same quarter a year ago. Earnings, however, will
likely be less than they were a year ago, according
to a consensus based on a poll of analysts on First
Call. Intel will announce its earnings on October 13.

Others are not doing much better. National
Semiconductor has reported consecutive financial
losses this year and has said it will cut 1,400
workers. National also terminated a foundry
agreement with IBM which will effectively force
IBM to drop its own line of Intel clone chips.

"The low-end is a hotbed. Prices are dropping,
margins are dropping, and they [National] have been
getting hammered," said one source in the processor
industry.



To: Scumbria who wrote (37473)9/25/1998 5:58:00 PM
From: Pravin Kamdar  Read Replies (1) | Respond to of 1571964
 
Scumbria,

Shouldn't going from a 100 Mhz bus to a 200 Mhz bus help? I can't believe that AMD would release the K7 with poorer Winstone performance than the K6-2. That would be suicide, and I doubt it will happen. If you are right, a 450 Mhz Sharptooth will have better Winstone performance than a 500 Mhz K7. Anyone know the L1 cache size on the K7? Will there be on-chip L2?

Pravin.



To: Scumbria who wrote (37473)9/26/1998 11:41:00 AM
From: Paul Engel  Read Replies (2) | Respond to of 1571964
 
Scumbria - Re: "slow down Winstone because of extra clocks for snooping."

Bus snooping is used by one CPU to "watch" bus activity in a Multi-CPU system - to maintain cache coherency.

Why would a single processor snoop its own bus - unless it wasn't aware of what it was doing ?

Paul



To: Scumbria who wrote (37473)9/27/1998 7:12:00 PM
From: FJB  Read Replies (1) | Respond to of 1571964
 
Scumbria,

Here are my WAGs for the K7: It will be more deeply pipelined than the K6 allowing for a 50MHz to 100MHz greater clock frequency than the K6 given the same process. 5% to 10% higher Winstone scores than the K6 for a given speed.

What are your WAGs for K7 performance/design?

Bob