Zoran gets a SVCD win in China.
Zoran's SupraAV SuperVCD Decoder IC Selected by Wyan - China VideoCD Pioneer; Now Shipping Throughout China
SANTA CLARA, Calif.--(BUSINESS WIRE)--Nov. 3, 1998--Zoran Corporation (NASDAQ:ZRAN), a leading provider of integrated circuits and software for digital video and audio applications enabled by compression, announced today that one of China's leading manufacturers of Video Compact Disk (VCD) players, Wyan Electronic Systems Co. Ltd., is shipping Zoran's SupraAV(tm) decoder IC in Wyan's inaugural SuperVCD (SVCD) player for the China market.
Wyan introduced China's first VCD player in 1993 and spurred the unprecedented growth of this market to more than 15 million units in 1997, making China the world's largest market for digital video. By adopting Zoran's SupraAV, Wyan is once again leading the Chinese market into the new SVCD standard, that is replacing the previous VCD standard. The Wyan SVCD player is now shipping in volume throughout China.
"Wyan is a pioneer and a leader in the development of VCD and SVCD players," said Dr. Isaac Shenberg, Vice President of Sales and Marketing at Zoran Corporation. "Zoran has worked closely with Wyan to develop a feature-rich product, matching Wyan's existing reputation in the VCD market. The SupraAV decoder is our key product for China this year and we are delighted that a pioneer in the VCD market chose our leading-edge solution."
"Zoran's SupraAV decoder offers exceptional quality, a rich feature set, and is easy to use," said Mr. Wan-Meng Jiang, President of Wyan Electronic Systems Co. Ltd. "We had our SVCD player up and running within weeks. Our affordable SVCD player is ready to sell in the rapidly growing SVCD marketplace and is fully compatible with the previous generation VCD standard."
With 15M VCD units sold in 1997, VCD is one of the fastest growing video consumer markets worldwide. By offering superior video and audio quality with full backward compatibility to VCD at a comparable price, SVCD is gaining rapid acceptance as the replacement for the VCD market. SVCD is a China government standard supported by the key Chinese manufacturers and decoder vendors, including Zoran.
About the Wyan SuperVCD Player
The Wyan SuperVCD player provides the following key features:
-- VideoCD, CD, CD-R, CD-RW compatibility
-- Triple disk mechanism, supports Philips or Sony front end drive
-- Slow motion, single step playback reverse and forward trickplay
-- Bookmark and time search function
-- Multi-language track selection
-- RCA video and S-video output
-- Integrated Karaoke functions with two microphone Inputs
-- Two channels of stereo output with 3D audio
-- OSD in English and Chinese
About the SupraAV Decoder
Based on Zoran's leading MPEG-2 video technology, the SupraAV decoder is optimized to enhance the viewing and listening experience for SVCD players. The SupraAV integrates into a single chip the decoding functionality required for full implementation of the SVCD standard. As part of Zoran's StandardPlus(tm) strategy, a 40 MIPS audio DSP and video features were embedded into the chip substantially improving audio and video quality. Furthermore, by applying Zoran's unique Silicon Software(tm) concept, smooth and seamless integration of innovative audio algorithms such as 3D surround and Music Modes are supported. In particular, SupraAV supports Karaoke without requiring an additional Karaoke processor, dramatically reducing the system cost, component count, and board space.
Manufacturers can use SupraAV as the core of a low-cost, highly integrated digital video product supporting the key standards for the China digital video market. SupraAV is based on Zoran's leading audio and video technology, which has been used by leading Audio/Video consumer and PC companies such as Altec Lansing, Boston Acoustics, Compaq, Denon, Diamond, Dolby, HP, IBM, Intel, Iomega, Matrox, Packard Bell-NEC, Pinnacle, Sony, Sharp, Toshiba and others.
SVCD in Comdex
Zoran's SVCD technology will be demonstrated at Fall Comdex, November 16-20 at the Las Vegas Sands Convention Center, Booth M650.
ABOUT ZORAN
Zoran Corporation develops and markets software and integrated circuits (IC) for digital audio and video applications enabled by compression. Zoran also designs complete reference products based on Zoran's technology. Zoran's product lines and Intellectual Property (IP) include JPEG codecs, MPEG, DVD decoders, IC cores, digital audio processors for decoding and processing digital audio streams such as Dolby Digital and MPEG, and real-time DVD software for PC. All these standard based products benefit from Zoran's StandardPlus(tm) technology. Zoran's software is bundled by PC and graphics-card manufacturers for software and software assisted DVD playback on PCs. The company's ICs are used in numerous digital audio and video products. Leading applications incorporating Zoran's products and IP include professional and consumer video editing systems, filmless digital cameras, stand alone DVD players and PC-based systems, digital speakers and audio systems.
Zoran is headquartered in Santa Clara, California with additional operations in Haifa, Israel, Toronto, Canada and offices in Tokyo, Japan and Shenzhen, China. For more information about Zoran call 408/919-4111, or visit our website: www.zoran.com. For our latest press releases please call our fax-on-demand service at 1-800-PRO-INFO, ticker symbol ZRAN.
SupraAV, SiliconSoftware, and StandardPlus are trademarks of Zoran Corporation |
