To: NASDBULL who wrote (17748 ) 11/27/1998 2:00:00 PM From: brent gephart Respond to of 119973
SOURCE: Electronics Boutique Holdings Corp. Thursday October 1, 10:21 am Eastern Time Company Press Release Electronics Boutique Achieves Immediate Doubling Of Internet Sales With Introduction Of Improved Website -- September Sales Exceed Expectations -- 800,000 Users Visit Site Monthly -- 4800 Products Available WEST CHESTER, Pa., Oct. 1 /PRNewswire/ -- Electronics Boutique Holdings Corp. (Nasdaq: ELBO - news), the world's largest specialty retailer of electronic games, today reported that the September 1 introduction of its improved website has triggered an immediate doubling of sales via the Internet. The company's Internet sales of electronic games and software, accessories, video game systems and related products were approximately 125 percent higher in September 1998 than in the preceding month. The increase over September 1997 was more than 700 percent. Jeffrey W. Griffiths, Electronics Boutique senior vice president/merchandising and distribution, said the sudden jump between August and September of this year shows that with its new website the company has raised its Internet sales and marketing to a new level. ''For more than two years now, our consistent success in increasing sales via the Internet on a month-by-month basis has demonstrated not only the attractiveness of our product line and our pricing but also the power of the Internet as a sales tool,'' Mr. Griffiths said. ''The tremendous success of this new website demonstrates something else -- that the power of the Internet can be multiplied when it is used creatively, and that Electronics Boutique is using it creatively.'' Electronics Boutique began selling over its website -- www.ebworld.com -- in June, 1997. The site now receives 800,000 or more visits monthly and offers more than 4800 software and video game titles, educational and business software and accessories, and an e-mail newsletter with tips, author and celebrity chats, a twice-weekly bargain bin and new title updates. The new version of the website is updated hourly with the latest news about hot titles and new releases. It features a transactional server that runs on the latest encryption and security software, uses the highest VeriSign security standards, and allows users to receive the products they order in as little as 24 hours. ''One of the great things about our website is that extends the benefits of Electronics Boutique's tremendous buying power to customers who are not close to one of our retail stores,'' Mr. Griffiths said. ''This means that the newest releases are instantly available to anyone who has access to the Internet.'' Electronics Boutique's primary products are video games and PC entertainment software, supported by the sale of video game hardware, PC productivity software and accessories. The company currently operates 479 stores in 42 states, Puerto Rico, Canada, Australia and South Korea, primarily under the names Electronics Boutique and Stop 'N Save Software.