To: Elmer who wrote (48814 ) 2/6/1999 12:02:00 PM From: RDM Read Replies (1) | Respond to of 1571446
Why did Intel move the price change up from Feb 28? Possibly: 1. Further aggravate AMD? or 2. Response to Intel stock price drop of 14 points over fear of negatives from PRICE WAR!? Possibly some upward revisions to the original planned Celeron cuts of Feb 28? Perhaps with AMD bleeding it is not necessary to give away parts quite as cheaply. Announcing early that the cuts will not be so severe may help support recovery in Intel stop price. Intel To Cut Prices On Celeron Chips Monday PALO ALTO, Calif. (Reuters) - Intel Corp. (Nasdaq:INTC - news), the world's largest chip maker, is widely expected to cut prices Monday, primarily in its Celeron chip family, in an aggressive move to win back market share in the low-end of the PC market. In the past two days, Intel's shares have fallen, along with rival Advanced Micro Devices Inc. (NYSE:AMD - news) , over Wall Street's concerns of a price war brewing between the two. Friday, Intel's shares fell $2.5625 to $127.5625 and AMD dropped another $2.1250 to $16.8125, both in very active trading. Thursday, AMD of Sunnyvale, Calif., said it would likely report a first quarter operating loss, mostly due to the accelerated price cuts by Intel in its Celeron family. Intel was previously expected to cut prices on its Celeron family for low-cost PCs and other chips on February 28. But Intel has stepped up its price cuts and will announce them Monday, analysts said. A spokesman for Santa Clara, Calif.-based Intel declined to comment. ''Primarily they are doing it to cause AMD problems,'' said Dean McCarron, an analyst at Mercury Research in Scottsdale, Ariz. McCarron estimates that the price cuts will range anywhere from $80 a chip to as low as $10 per chip. Wall Street analysts are worried that Intel will cut its fastest Celeron chip, the 400 megahertz version, to below $100 a chip, which partly fueled the drop in Intel's shares. But McCarron and some others do not see the 400 megahertz version of the Celeron dropping to below $100 - yet. ''While we believe that Intel is getting more aggressive with its Celeron line of processors in the sub-$1,000 personal computer market, we do not believe that the 400 megahertz versions are selling for less than $100 and we do not expect this to be the case when the company announces price cuts Monday,'' said Erika Klauer, an analyst at BT Alex. Brown. Ashok Kumar, an analyst at Piper Jaffray, said that he expects prices for the 366 megahertz version of the Celeron chip to come down to $111, from $131 previously, in units of 1,000 and possibly below $100 in big quantities to PC makers. Kumar estimates that the 400 megahertz Celeron will drop to $133 each, in quantities of 1,000, from $158 previously. Other price cuts will occur in Intel's older Pentium II products, he said. Intel was a late-comer to the low-end PC market but it has recently come on strong with its latest versions of the Celeron processor designed for PCs costing $1,200 and below, after its first version of the Celeron chip was not a success. Advanced Micro Devices was able to capitalize on Intel's sluggish start in the low-cost PC sector and gained share in that market.