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Non-Tech : Iomega Thread without Iomega -- Ignore unavailable to you. Want to Upgrade?

To: John Solder who wrote (8314)	3/16/1999 9:17:00 AM
From: Ben Antanaitis	Read Replies (1) \| Respond to of 10072

ALL: From this morning's Turd on the Street column on theStreet.com: Iomega talks back: Finally heard from Iomega (IOM:NYSE) late yesterday regarding yesterday's item that quoted a short-seller who made several points to explain why he's still short Iomega's once-sizzling stock. Look for a point-by-point response from Iomega right here, in this very space, later today. Well, it looks like the new team isn't taking crap from Herb's short seller's propaganda machine anymore. Let's see. ("I like this Duke") Ben A.

To: John Solder who wrote (8314)	3/16/1999 4:25:00 PM
From: D.J.Smyth	Read Replies (1) \| Respond to of 10072

<<What SparQ did to Jaz last year, ORB is poised to do again this year. >> SparQ developed a high capacity drive with an average price point and went under. Neither technology, high capacity, nor price was the main issue according to IOM as to its failure. failure was due to 1) test market failure, i.e., they designed a drive whose (a) capacity was too high, (b) price point too high, and (c) marketed to the wrong audience - the average consumer. Average consumers primarily needed 1) ubiquitous, at most, 100mgb disks, 2) price point, 3) reliability. SparQ didn't fit for specialists in graphics as they were already using, primarily, a Jazz. For specialists price was not the main issue but rather ubiquity, reliability, and functionality. this remains true today. ORB is another SparQ - it fits neither the consumer nor the specialist.