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Technology Stocks : ITURF Inc. ( NASDAQ:TURF ) -- Ignore unavailable to you. Want to Upgrade?

To: Big Dog who wrote (136)	4/11/1999 5:40:00 PM
From: drakes353	Read Replies (1) \| Respond to of 614

Darrell: In my opinion, unlike most internet stocks, TURF will be very profitable. Guess your time horizon is longer than the "foreseeable future", eh? As long as TURF remains a sub of DLIA their costs are going to be higher than they otherwise would be. DLIA is required by IRS regs to charge TURF a minimum of 105% of DLIA's costs for the goods and services provided by DLIA to TURF. So, one can make the argument that it's going to be tougher for TURF to show a profit than other typical, stand alone, Internet retailers because TURF's infrastructure and merchandise costs are 5% higher than they "should" be. The royalty deal between TURF and DLIA certainly isn't going to help TURF on the profitability side. They have agreed to pay 5% off the top to DLIA on any sales of DLIA merchandise. Make no mistake, DLIA's losses will be huge going forward. The Internet is all about getting big, fast. The only way to get big, fast is to spend mucho dinero. Losses, losses and more losses. Focus on revenue growth, page views, registered users and unique visitiors. That's how the Internet game is played. drakes353

To: Big Dog who wrote (136)	4/11/1999 11:31:00 PM
From: Mohan Marette	Read Replies (2) \| Respond to of 614

'The problem is convincing the kids NOT to spend money. Charlotte' Darrell I am with you on this one until proven otherwise. Like Charlotte said in an earlier post the problem is convincing the kids not to spend money.

To: Big Dog who wrote (136)	4/16/1999 4:29:00 PM
From: Big Dog	Read Replies (1) \| Respond to of 614

I'm looking forward to TURF commencing its business plan. With $95 million and a savvy team from New York University (my alma mater), we can expect dynamite results: "iTURF Strategy Our goal is to build iTurf into the most heavily-trafficked Generation Y destination online. The key elements of our strategy are to: o strengthen the recognition of the iTurf brand and each brand in our network of sites; o enhance our online offerings to drive traffic to our sites and increase revenue; and o expand the infrastructure of our Web sites to enhance functionality for users and to support growth of our business. Our e-commerce and community sites will be linked by the iTurf.com Website. We intend to develop iTurf.com as the online meeting place and community for Generation Y. We will promote and drive users to this site through all of the sites in our network. We believe that iTurf.com will be able to generate advertising and sponsorship revenue from advertisers and retailers seeking targeted access to Generation Y." Source: IPO Registration Statement