To: Paul Engel who wrote (79682 ) 4/22/1999 3:55:00 PM From: greg s Read Replies (3) | Respond to of 186894
Paul & Intel investors - more from analysts' meeting, Intel to create "bit factories", further diversification, penetration of internet space:news.com Intel plans ISP-like services By Michael Kanellos Staff Writer, CNET News.com April 22, 1999, 12:15 p.m. PT Intel as an ISP? It's happening. Intel today rolled out an ambitious plan under which the chip giant will begin to provide data hosting, Internet connectivity, application delivery, and Web consulting services to customers, or, in other words, the sort of higher-end consulting services that many Internet service providers are now rolling out to customers, through "bit factories" consisting of thousands of servers all over the world. The plan, which was detailed at the company's analyst briefing in New York this afternoon, represents yet another element in the company's plan to become a communications powerhouse. With PC prices dropping, Intel has set out on a strategy to diversify its business away from being mostly a manufacturer of PC microprocessors. The company has moved into networking products and networking chips. The strategy to provide "Internet data services," the term given by chief executive Craig Barrett, however, represents a conceptual leap for the company. Rather than manufacture products, Intel will be essentially selling services. Manufacturing PC microprocessors will still be job No. 1 at Intel, Barrett said. But increasingly, the company will "provide the backbone for anyone that wants to have data" on the Internet, he said. How will this work? Under this new business, Intel will build huge "bit factories" consisting of thousands of servers, said Gerry Parker, executive vice president of the New Business Group, which will run the program. These servers will then essentially exist to store customer data, handle transactions between businesses, and provide capacity for "peak events" when a business may experience a flood of customer inquiry. Intel consultants will also provide services to help customers design e-commerce sites, he said. Technically, Intel itself will not be recreating the physical connection layer. The company will partner will telcos and ISPs to provide connections. Instead, the company will concentrate on data services. This, however, is a business ISPs are moving into. Intel will also resell connectivity services, Parker indicated. A test center with hundreds of servers and an actual production facility that will serve customers is being built now in North America, Parker said. The first tangible extension of this will be a shopping service in tandem with Excite. Facilities will spread to Europe by the end of the year and go worldwide in 2000, he said. Intel's shift into this business seems to some degree to be opportunistic. Intel can move into this market, said Parker, because it has experience in setting up huge factories all over the world that are identical to factories elsewhere. "Copy Exact" is the name of the methodology the company uses to build its chip factories. Analysts have pointed to the method as one key element to the company's success in producing microprocessors. "We have knowledge about building large-scale global facilities," he said. "By providing content services, we can put people on the Web and then provide them with the applications and connectivity that they need."