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Universal Studios Home Video and Hop-On Introduce The World's First Disposable, Fully Recyclable Cell Phone The Jurassic Park Survival Cell Phone UNIVERSAL CITY, Calif., Nov. 29 /PRNewswire/ -- In a major first for the entertainment and telecommunications industries, Universal Studios Home Video (USHV) and Hop-On (OTC: HPON) have partnered to launch the first-of-its-kind, disposable cell phone in connection with the DVD/home video release of "Jurassic Park III" on December 11. The limited edition introductory phone, a specially-designed Jurassic Park Survival Cell Phone, employs the latest hands-free, voice-activated communications technology, and will be available only as an exclusive FREE offer via inserts in thousands of "Jurassic Park III" DVDs and videocassettes for a limited time. Cutting-Edge Telecommunications Technology The exclusive Jurassic Park Survival Cell Phones will offer 60 minutes of prepaid calling time without the requirement of a cellular service contract or monthly fee. Compact and lightweight in design as well as fully recyclable, the cell phones require only two buttons: CALL and END. Using mistake-proof, automated voice-recognition dialing, the cell phones include a hands-free earbud/microphone to provide safe and convenient communication. Once activated, the phones are supported by 24-hour operator assistance and last up to six months. The limited edition Jurassic Park Survival Cell Phone will also feature a branded "Jurassic Park" faceplate to enhance collectability. Hop-On plans to release a regular disposable cell phone in national retail outlets for $30 after the introductory promotion with "Jurassic Park III." The Jurassic Park Survival Cell Phone combines the latest cutting edge communications product with one of the year's biggest theatrical box-office successes in time to capitalize on heightened consumer awareness during the holiday shopping season surrounding the home video/DVD release. The cell phone offer will be communicated via on-pack stickers on all DVD and VHS copies of "Jurassic Park III" as well as through in-store merchandisers. "Because a cell phone played such a crucial role in "Jurassic Park III," we were looking to find a unique telecommunications partner to help celebrate the film's release on DVD," said Ken Graffeo, senior vice president of marketing, Universal Studios Home Video. "Our partnership with Hop-On is ideal and we are thrilled to be bringing the next wave of cell phone technology to consumers." "The Jurassic Park Survival Cell Phone is designed to give consumers easy access to help if they need it -- anytime, anywhere," said Peter Michaels, chairman and CEO, Hop-On. "As an entrepreneurial communications company we are extremely excited to be partnering with one of the most successful and dominant global media and communications organizations. Hop-On's phones have the potential to revolutionize the communications industry and this launch is an important step toward that goal." Multi-Million Dollar Franchise Tie-In "Jurassic Park III," which earned over $180 million in box-office receipts, carries on the legacy of one of the most successful franchises in motion picture history. With over $1.8 billion in combined worldwide box-office, record-setting theatrical openings, recognition as some of the top grossing films of all-time, numerous Academy Awards and nominations, $2.5 billion in retail sales, a 95% global recognition rate, and consumer appeal that continues to cross age and gender lines, "Jurassic Park III" is poised to follow in the giant footsteps of its home video predecessors, "Jurassic Park" and "The Lost World: Jurassic Park." Universal Studios Home Video's most ambitious DVD to date, "Jurassic Park III" features the most in-depth look at ILM's special effects wizardry ever compiled, boasting over 10 hours of entertainment. "Jurassic Park III" will also be available on VHS and as a special 4-disc "Jurassic Park Trilogy Collection" DVD set which includes an exclusive bonus disc, "Beyond Jurassic Park," containing an additional two hours of features. And as a special incentive, a "Buy 1, Get 1 Free" offer will give consumers who purchase "Jurassic Park III" on DVD the opportunity to own another Universal title for free. "The Jurassic Park III" Collector's Edition DVD, available in both widescreen and full frame versions, will be priced at $26.98 suggested retail and the VHS, at $22.98 SRP. In addition, a 4-disc "Jurassic Park Trilogy Collection" which includes "Jurassic Park," "The Lost World: Jurassic Park," "Jurassic Park III," and an exclusive bonus disc, "Beyond Jurassic Park," will be priced at $75.98 SRP. SYNOPSIS Anxious to fund research for his new theory of velociraptor intelligence, renowned paleontologist Dr. Alan Grant (Sam Neill) is persuaded by a wealthy adventurer (William H. Macy) and his wife (Tea Leoni) to accompany them on an aerial tour of Isla Sorna. This infamous island, once InGen's site B, has become both a primordial breeding ground for John Hammond's magnificent creations and a magnet for thrill-seekers eager to encounter them. When a tragic accident maroons the party of seven, Grant discovers the true reason his deceptive hosts have invited him along. In their perilous attempt to escape with their lives, the dwindling group encounters terrifying new creatures undisclosed by InGen, and Grant is forced to learn the dreadful implications of his raptor intelligence theory firsthand. CAST & FILMMAKERS Cast: Sam Neill, William H. Macy, Tea Leoni, Alessandro Nivola, Trevor Morgan, Michael Jeter, John Diehl, Bruce A. Young, Mark Harelik, and Laura Dern Executive Producer: Steven Spielberg Producers: Kathleen Kennedy and Larry Franco Directed by: Joe Johnston Written by: Peter Buchman, Alexander Payne, and Jim Taylor Directory of Photography: Shelly Johnson Production Designer: Ed Verreaux Film Editor: Robert Dalva Composer: Don Davis Original Themes by: John Williams Live-Action Effects by: Stan Winston Special Visual Effects & Animation by: Industrial Light & Magic Universal Studios Home Video is a unit of Universal Studios (www.universalstudios.com), a part of CANAL+, the TV and Film division of Vivendi Universal, a new global leader in media and communications. Hop-On (OTC: HPON) is the developer and marketer of the world's first disposable, fully recyclable and contract-free cell phone. Based out of Garden Grove, California, Hop-On has distribution agreements with some of the nation's largest retailers and convenience stores. The company will provide users with national coverage through preeminent carriers, including Williams Communications, among others. For more information, visit www.hop-on.com . For artwork or screeners, please fax your request to Universal Studios Home Video Publicity at (818) 866-0226, or visit www.USHVpublicity.com . SOURCE Universal Studios Home Video /CONTACT: Maria LaMagra, +1-818-777-4315, Evan Fong, +1-818-777-5540, orYuko Sakamoto, +1-818-770-0115, or Online, Matt Kalinowski, +1-818-777-5344,matt.kalinowski@unistudios.com, all of Universal Studios Home Video; or ShawnaLynch or Deborah Bancroft, of Bender Helper Impact Public Relations,+1-310-473-4147, for Universal Studios Home Video; or David Pasquale,+1-646-536-7006, or Jim Olecki, +1-646-536-7021, both of The Ruth Group,www.TheRuthGroup.com, for Hop-On/ /Web site: ushvpublicity.com / /Web site: hop-on.com / /Web site: universalstudios.com / | ||||||||||||||
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