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By its own admission, as it states in its corporate homepage, www2.harte-hanks.com Harte-Hanks [NYSE: HHS] is "Based in San Antonio, Texas, Harte-Hanks, Inc. is one of the leading targeted media companies in the world. The company owns and operates a direct marketing company that provides a full range of specialized, coordinated and integrated direct marketing services to leading companies in a wide variety of industries. In addition to its U.S. operations and client base, the company has a growing international presence extending to Canada, several European countries, South America and the Pacific Rim. Harte-Hanks is also North America's largest publisher of shopper publications. These highly targeted advertising vehicles are now zoned into over 735 separate editions, reaching over 8.8 million households in California and Florida each week." And according to Yahoo classification, it belongs to the Industry of PRINTING & PUBLISHING and to the Sector of SERVICE, and its comparison group is ADVERTIISING. However, heritage can be deceptive. While it is true that Harte-Hanks is the publisher of the Penny Saver, it has more than to meet the eye. To begin with, it has three internet sites: thepennysaver.com pennysaverusa.com potpourri.com So BIG DEAL! These days, anyone can have a website. And arguably so! However, a survey of its recent PRs reveal the depth and breadth of the company. Recently, FDX has been hail as a backdoor internet stock. If so, take a look at this: www2.harte-hanks.com Two other recent PRs illustrate the reach of HHS www2.harte-hanks.com www2.harte-hanks.com From the financial perspective, while its trailing p/b ~3.3, p/e ~28 and p/s ~2.6 are not cheap from the pov of a value investor, Yahoo has suggested that its current PEG ~ .58 Recently, JPM has initiated a buy on HHS. Here is what the analyst said: biz.yahoo.com Finally, HHS is currently paying 2c quarterly dividend. | ||||||||||||||
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