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Non-Tech
ADVO (NYSE:AD)
An SI Board Since June 1999
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ADVO, Inc.

The #1 direct mail company in the US, ADVO stuffs the mailboxes of American households with more than three billion shared mail packages each year. ADVO generates about 90% of its revenue from shared mail services in which advertising from multiple clients is bundled together. It also offers services to individual customers, rents its mailing list to other organizations, offers coupon mail services, and provides creative services to publishers of promotional publications. ADVO teams with local direct mail firms to offer direct mail services in markets such as Puerto Rico. Among its 23,000 customers are Wal-Mart and McDonald's. ADVO also distributes missing children cards to more than 70 million homes each week.

After looking at all the numbers this stock is looking like a bargain currently @ 20 7/8 PE 12, and I was just wondering if anyone else was looking at it ?

Recent news blurb on Yahoo (see extract below)

fnews.yahoo.com


Recently, he's been trading in and out of ADVO (NYSE:AD - news) , a direct marketing company that mails advertisements for such companies as Sears, Roebuck & Co. (NYSE:S - news) and Pizza Hut. By cutting costs and emphasizing higher-margin products, such as mailings that serve several clients at once, the company has increased earnings more than 40% in the past year, but its price/earnings ratio remains a modest 11.


Cheers
James
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