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Information provided as part of an advertising contract with investorexpo.com (Oct to Dec 99) AIRBOMB.COM MARKETING LTD. AIRBOMB was launched in 1997 as a privately owned corporation (called "Sportsling Direct Marketing Ltd.")to market specialty sporting goods via the internet at airbomb.com. The company's online presence and growth rate have been achieved through its ability to offer competitively priced (ie. discount) name brand products, the cultivation of a loyal customer base who are confident they will re-experience an exceptional level of service, and the powerful 'Tell-a-Friend' referral program whereby motivated customers effectively act as marketing agents who are compensated with goods-redeemable credits. The majority of sales to date have occurred as 'business to consumer', while unique access to offshore manufacturers has created the ability to enhance 'business to business' commerce. A key component of airbomb's operating model is to provide internet marketing solutions to suppliers and manufacturers in need of online sales strategies. In many cases, their desire to participate in this arena is problematic due to potential alienation of their established distribution/retail channels. Airbomb has had early success in private labeling/co-branding synergies whereby the brand name vendor increases their online activity while avoiding a compromise of their existing retail channel, and airbomb leverages established name brand presence to enhance its own branding efforts while continuing to sell at discount. This has led to the "airbomb" or "airbomb.com" trademark and private label. Airbomb's goals: - complete preliminary fund raising immediately, to be followed by a second, larger offering within 6 months. - complete upgrades to the web site, incorporating advanced sales and data management features. - fund expansion of operational capabilities to realize the immediate sales growth potential, specifically through implementation of marketing programs in time to capitalize on the year-end, holiday season, pre Y2K online sales spike - obtain a dominant market share in key niche markets. The Future As online commerce continues to grow and consistently shatter all pundit's forecasts, airbomb has defined itself as a major source for bicycles and bicycle components, a $5.2 billion market in the United States alone. While dominant market share within the online commerce venue is sought, conversance with evolving online buying trends has the company poised to enter other sporting goods equipment market niches. This sector of selling hardgoods equipment online, as opposed to other online vendors who tend to be broad based and softgoods oriented, is currently under-served. Achievements - sales rate of $1 million annually, currently profitable and achieved with marketing expense of less than 3%; - daily processing of sales through the company's secure online store; and - website user sessions currently growing by 15% per week. Management David Houston, president, founded airbomb. Previously, his marketing work has included partnered international fundraising of 6 million dollars. His sales results have included forming and managing strategic alliances with suppliers in the high tech medical field. Don Shaw, general manager, has an extensive background in sporting goods marketing and distribution, having partnered creation and ownership of two businesses serving the North American wholesale channel. Antonio Arcieniega, PE, CMA, interim CFO, currently sits on the Board of Directors of the Certified Management Accountants Society of British Columbia. Airbomb.Com Goes Public Fedora Industries Inc. is a public company whose shares trade on the Vancouver Stock Exchange (symbol: FED). FED has signed a Share Purchase Agreement for the acquisition of 100% of the shares of Sportslink Direct Marketing Ltd. ("airbomb.com"). The shares of FED are currently halted because of the airbomb.com acquisition and trading is expected to resume shortly. Please visit the airbomb website at www.airbomb.com For further information please contact: Dennis Higgs Fedora Industries Inc. Suite 505 - 1155 Robson Street Vancouver, B.C., V6E 1B5 Tel: (604) 689-1659 Fax: (604) 689-1722 Toll-Free: 800-639-0544 email: airbomb@senategroup.com | ||||||||||||
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