-----Original Message-----
From: ztect@hotmail.com
Sent: Sunday, June 11, 2000 10:22 AM
To: gz@pronetlink.com
Cc: info@pronetlink.com
Subject: Please Read....and....Respond.
VIA email-
gz@pronetlink.com
info@pronetlink.com
Dear Mr. Glenn Zagoren
Glenn I'm not sure if you remember me,
but in December of 1998 I met with you
and David Walker in your offices on 5th AVe.
and spoke w. both of you for approx. 2 hrs.
(click link of report I wrote
Message 8686639
if you need a quick re-accounting- I also took pictures
of you and your offices to share w. others)
When we met, you were very confident that PNL's
b-model at the time would be so attractive because of its content
so as to attract 20,000 or so members quite literally "overnight"
especially because of your announced and soon to be announced relationships
with COC's of various countries.
Well, as we all know in business, not everything comes to fruition
as originally envisioned, plus things shift or evolve both as better
opportunities present themselves and good ideas aren't always accepted
by the market place.
Now the reason I'm writing you , is to get some basic questions answered
as to how PNL is going to generate revenues comparable to those revenues
that were projected to come from memberships.
I ventured into the Temple aka as the Silicon Investor PNL "thread",
where you've been known to make a post or two.
(Click link)
Message 13848474
There were one or two sincere responses regarding some analysis
I raised, but the vast majority of retorts were questioning
my purported motivations. Seems as if the money changers, thought
I entered their "temple" to overturn their tables "again".
Of course from my position on the grassy knoll, according to the
conspiracy theorists, I took aim to shoot down their beloved ProNetLink
for dark desultory forces and illicit personal gains.
I wrote some additional replies to some of the few
attempts made at intelligent engagement and dialogue. Please
review these links immediately below
Message 13848925
Message 13852854
Message 13859488
Message 13861157
I also provided some reference material regarding
the premises of branding and the limitations and cost
of branding in an environment where every TomNet, DickNet
and JaneNet is vying for attention:
Message 13861968
Message 13861979
Message 13861997
Message 13862057
Again rather than retort or rebuke with information that would
clarify where I'm mistaken with my criticisms, the people
who have posted daily to this thread for nearly 3 years could
only reply primarily with insults and innuendos
Rather than provide me with their vaunted 'dd', these zealots
continually and quite ineptly try to nail me to a cross
for purported heresies of "p & d" and day trading neither
of which I do. (Disclosure- I own 5,000 share in my Roth.
If PNL goes to 100 one day, I'll be happy. If PNL goes
to zero, I will not be upset. PNL, for me is a long
term hold, if the plane ever takes off, I'll be comfortable
in Coach with just my two pieces of carry-on luggage).
Well, anyway, the whole point of my emailing you is to
please ask you to read through , at least, some my above
recent messages posted on the Silicon Investor PNL thread to
directly address some of my concerns expressed in those messages,
especially since the PNLker's- your cult members- don't
seem capable to do so. As an aside, most of them do however have
very nice pairs of black Nike gym shoes.
My basic concern is how do you intend to make money with
your current b-model? Reading your latest 10 k & 10q, obviously
20,000 members didn't join "overnight". The advertising
emphasis generated more real revenue. In my opinion the
barter "income" should have had a big foot note explaining
that barter revenue is the value associated with goods
or services received for goods or services given. Thus,
in reality, 4 oranges for 2 cucumbers and an eggplant is revenue neutral.
(even though the bartering widens your exposure potentially
leading to greater "real" revenues).
So when you back out the barter "income/expense" line item. PNL only made
for
the entire last year net revenues of $51,000. Thus as far as
I'm concerned, your reporting is tantamount to how etailers
include the cost of the product they sell in their gross
revenues to make the PR's and percent increases look
like solid growth. To me this is all smoke and mirrors.
Furthermore, the first quarter didn't show any significant
trending upward.
Thus my second basic concern is if the current "volume"
model of selling advertising and infomercials on PNL-TV
and PNL's website, along with retrievable archived materials, is
really going to work especially in an environment where the
rates for advertising get diluted by the ever expanding
amount of advertising space available? Especially
with the Inet offering so many choices, choices that
will only continue to grow as band width is increased
and formats compressed.
Obviously, PNL's future comes down to "positioning" itself
through its partnerships, services, and content.
But like I wrote in one of my linked to posts
above, PNL isn't selling pornography. So even though
you are quite literally an internet missionary,
PNL's position may not generate the primal
interest other positions and positioned perspectives
generate. Or, in other less graphically explicit words,
do people really wish to buy what PNL has to sell?
So far, and very early in your business cycle,
the answer appears to be "no".
70,000 visits (individual impressions?) really isn't
very many IMO. Though you quite correctly point
out your fiscal prudence to date, and what you
have been able to generate and aggregate in spite
of these fiscal limitations. Your site and
content is IMO very impressive.
Please counter my arguments VOCIFEROUSLY.
Anyway, have to take my hands off the key board
and place them back in my pockets, since I just
got a call from the Home Depot informing me that
Warren Wilbur Jr had just made a large purchase
of spikes and nails.
Thanks for your time, attention, and consideration.
Sincerely,
Xxxx X Xxxx
xxx-xxx-xxxx
aka "ztect"
cc. "The Temple" |
