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Broadbase Software, Inc. 172 Constitution Dr. Menlo Park, CA 94025 (Map) Phone: 650-614-8300 Fax: 650-614-8301 broadbase.com Broadbase Software's home base is e-commerce -- and the company wants its Broadbase E-Business Performance Management (EPM) software suite to score a home run. Formerly BroadBase Information Systems, the company makes software that integrates and analyzes various sources of customer information to help its e-business clients improve customer service, target potential customers, and personalize marketing promotions. Broadbase sells directly and through distributors to such customers as Indus International (18% of sales) and Hewlett-Packard (10%). Entities affiliated with Benchmark Capital own about 31% of the company. Other shareholders include entities affiliated with Accel Partners and Mohr, Davidow Ventures. | ||||||||||||||
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