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Clipclop.com seems to have found a niche on the web that no one else appears to be covering. This could be a winner for the patient investor.Their site should be fully operational by Dec.1.Give it a visit. clipclop.com INDUSTRY OVERVIEW clipclop.com is specifically targeted at the $25.3 billion annual American horse industry which is larger than the railroad, furniture or movie industries. There are 7.1 million Americans involved in the industry as horse owners, service providers, employees. The medium income for all U.S. horse owners is almost double that of other Americans. There are 6.9 million horses in the U.S. 725,000 of these horses are involved in racing and race horse breeding, while 1,974,000 and 2,970,000 are used in showing and recreation, respectively. 1,262,800 are used in other activities such as farm and ranch work, rodeo, polo, police work, etc. According to "The Horse", a popular horse magazine, 84% of their readers ordered horse related items by phone or mail last year, spending an average of $1,744 in the last 12 months and 22.9% ordered products by mail or phone 10 or more times during the same period. According to "The Blood-Horse" another popular horse magazine, 64.8% of their readers own computers and spend an average of 3.3 hours on line each week. BUYERS and SELLERS The site will enable equestrians and those, directly or indirectly, involved in the equestrian lifestyle to locate & purchase software products developed by the Company and products and services sold directly by manufacturers and producers, without the increased cost of intermediate handling by distributors and retailers. clipclop.com will bring buyers and sellers together and process any transaction in return for fees of approximately 5% of the transaction value. clipclop.com will not physically handle any goods and will have no responsibility for inventory or shipping. For the manufacturers or producers involved, the site will provide a precisely focused pro-active sales outlet for their goods and services that will ultimately generate a higher profit margin compared to sales conducted through traditional distribution and wholesale organizations. Ongoing aggressive targeted marketing campaigns executed both within the Internet and through traditional channels such as TV, radio and magazine advertising, and aimed at establishing the clipclop.com brand will ensure a high volume of motivated shoppers. SITE TRAFFIC DEVELOPMENT Visitors will initially be attracted to the site through intensive advertising and promotion campaigns. Once in the site they will be offered a "one-stop-shopping" experience where they will quickly and easily be able to locate a wide variety of products and services offered at competitive prices, subscribe to magazines, order catalogs, book vacations and complete purchase transactions without leaving the site. clipclop.com will offer on-line advice from teams of equine veterinarians and English and Western trainers experienced in all equestrian disciplines. Visitors will be able to locate service providers by category or geographic region through clipclop.com's extensive and comprehensive relational data bases, learn about current equestrian events in any geographic region, view televised events and talk to other visitors in a variety of chat rooms. Although clipclop.com will place banner ads and links at other horse sites, it will not carry links to outside sites, thereby keeping visitors within its domain for the longest possible period of time. clipclop.com's objective is to provide all the products, information, education and entertainment desired by its audience. BUSINESS MODEL It is estimated that the horse industry has an annual economic impact of $112.1 billion on the American economy. clipclop.com will share in that by becoming the "location, location, location" for the horse industry and will generate revenues from the sale of its own products, by charging listing fees, creative development fees, advertising fees and sales fees to participating companies whose goods and/or services are featured at different levels on the site. INVESTMENT HIGHLIGHTS A unique, innovative concept - assures maximum profit potential for clipclop.com while offering the opportunity for higher profits to the seller and greater savings and service to the buyer. Limited capital requirements, as marketing is driven by distributor partners and the major content is user-generated. An enormous, $25.3 Billion market, tightly concentrated among 7 million participants, easily introduced internationally. Strong investor group, and sufficient capitalization. Multiple revenue opportunities, including premium advertising rates, sales commissions, listing fees, creative content consulting fees and data sales. DISCLAIMER All statements, trend analysis and other information contained in this Executive Summary relative to markets for the Company's products and trends in net sales, gross margin and anticipated expense levels, as well as other statements including words such as "anticipate", "believe", "estimate", "expect", "plan" and "intend" and other similar expressions, constitute forward-looking statements. These forward-looking statements are subject to business and economic risks, and the Company's actual results of operations may differ materially from those contained in the forward-looking statements | ||||||||||||
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