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E-MAIL NEWSLETTERS DELIVER INFORMATION IMMEDIATELY By LAWRENCE CARREL THE WALL STREET JOURNAL INTERACTIVE EDITION October 12, 1996 The advent of e-mail investment newsletters is providing a speedier alternative to the old standbys delivered by the U.S. mail. Financial-market-oriented newsletters have been around for years. But with the dramatic growth of the Internet, and the speed it allows in the delivery of information, the e-mail newsletter has become one of the hot new sources for the individual investor. As investors have taken more control of their personal investments, their need for information has grown to include both an understanding of what is happening in the market and ways to find new investment opportunities. While many of these individuals continue to read the mainstream press, they want to read a different point of view and learn more about unknown companies. . ======= Bob Davis of Springfield, Pa., says he blundered into the newsletter scene. He started writing his newsletter, The Napeague Letter, after reading commentary about a stock he found interesting on an America Online bulletin board. "Most of the commentary wasn't sophisticated. They were looking at the wrong things," says Mr. Davis, 54, a former chief financial officer of public and private companies. "When I went to put out a balanced analysis, there wasn't enough space. So, I offered to e-mail the analysis to everyone who wanted one. There weren't very many interested, maybe 20, but now I have over 1,200 subscribers." Mr. Davis says he sends his newsletter out every other week at no charge. He uses a variety of valuation methods and sends a description of them to anyone interested. His letters, running six to ten pages in length, examine one company he is thinking of investing in personally. He looks at the industry, the market segments, management, clients, what kind of business it is, and includes a balance sheet evaluation. "I do it to make up my own mind," he says. "The ones that I've read from Bob, I think are quality work. He does his homework," says Jay Cliburn, a 39-year-old senior computer scientist in Logan, Utah. "One of Bob's picks is up 30%." . ======= I am a relatively sophisticated individual investor, with 15 years of experience as Chief Financial Officer of two different NASDAQ companies and an MBA from Harvard Business. I am not employed by or compensated by the companies that I analyze. However, I am generally a stockholder in the company. If you would like to receive The Napeague Letter, please E-mail me at rmdavis1@ix.netcom.com. | ||||||||||||
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