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New IPO today.  From Hoovers: Prime Response makes software for managing Internet and traditional marketing campaigns. Customers use its Prime@Vantage Web-based software to create campaigns using e-mail, customized electronic content, and banner ads. The software is designed to integrate multiple communication channels besides the Internet, including direct mail, call centers, and mass-market advertising. Prime Response's customers include British Airways, Dell Computer, and Deutsche Bank; nearly three-quarters of sales come from outside the US. VC firm General Atlantic Partners owns half the company, and founder and chief technology officer James Carling owns 25%. ZDNet: Prime Response competes with vendors of internet-enabled marketing software, including E.piphany (Nasdaq: EPNY), Annuncio, Market First and Rubric; vendors of inbound e-mail management systems, including eGain (Nasdaq: EGAN), Kana (Nasdaq: KANA) and Mustang.com (Nasdaq: MSTG) and vendors of outbound e-mail management systems, including Click Action (Nasdaq: CLAC), Exactis (Nasdaq: XACT) and Match Logic, which was bought by Excite@Home (Nasdaq: ATHM). Robertson, Stephens & Company is the deal's lead underwriter; Dain Rauscher Wessels and SG Cowen are co-managers.  | ||||||||||||||
 
        
 
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